Shinyoung You

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Samsung Pass

Samsung Pass

Samsung Pass

Optimizing the usability of autofill and passkey experience

Optimizing the usability of autofill and passkey experience

Optimizing the usability of autofill and passkey experience

Team:

Samsung Electronics Mobile UX

My Role:

Senior UX Designer

Period:

Apr. 2023 – Oct. 2023

Skills:

Market Research, Wireframing, Prototyping

Lead the transition from traditional password authentication to modern Passkey technology by designing a unified credential management system that seamlessly integrates with Google's new Credential Manager API while maintaining backward compatibility. Designed a unified sign-in interface that combines Passkey and traditional password authentication, enabling users to select their preferred credential providers and offers intelligent login suggestions and seamless autofill capabilities.

Lead the transition from traditional password authentication to modern Passkey technology by designing a unified credential management system that seamlessly integrates with Google's new Credential Manager API while maintaining backward compatibility. Designed a unified sign-in interface that combines Passkey and traditional password authentication, enabling users to select their preferred credential providers and offers intelligent login suggestions and seamless autofill capabilities.

Lead the transition from traditional password authentication to modern Passkey technology by designing a unified credential management system that seamlessly integrates with Google's new Credential Manager API while maintaining backward compatibility. Designed a unified sign-in interface that combines Passkey and traditional password authentication, enabling users to select their preferred credential providers and offers intelligent login suggestions and seamless autofill capabilities.

Background

Google announced a new API for the latest OS, Android 14, that lets users store all credentials, including passkeys, in November 2023. Samsung was notified of this development due to its partnership with Google before publicly releasing it in early 2023. Our team was drafting this implementation, which was planned for release in late 2023.

The problem

  1. The new API, Credential Manager, combines Passkeys and traditional password authentication into a single interface. Therefore, Samsung Pass, which previously only supported password autofill, required an update to support Passkey and introduce it.

  2. With the abundance of password manager apps available, it’s essential to keep track of login credentials efficiently. Galaxy devices should seamlessly manage and intelligently suggest logins, eliminating users needing to remember where they’ve saved them.


[Password autofill with Samsung Pass]



Project approach

As Passkey will be first introduced to Android users, my responsibility was to inform users thoroughly and guide them towards using it, as it provides better security and convenience than passwords. Additionally, I must ensure that the previous usability of password autofill remains intact for apps and websites that do not yet support Passkeys.


Design exploration

Collaborated with an internal UX writer, I suggested the critical benefits of Passkeys for first-time users and provided a link to learn more. I tried to meet Google’s guidelines to inform these users properly while keeping Samsung smartphones’ voice tone and manner.




The new API now allows users to customize their password manager by being open to any credential providers and allowing them to be enabled simultaneously. To incorporate this feature, I tailored a unified sign-in interface that offers users a choice of preferred services, which can be easily changed through the settings.



The final product

Launched the Passkey feature on the latest Android OS, allowing users to sign in to apps and websites without entering IDs and passwords by upgrading software for supported Galaxy smartphones and tablets in November 2023. (Samsung Newsroom Korea Link)


As a new software update was released in November 2023 from the Galaxy S23 series, users started finding a Passkey and adding it to their devices. As this update will spread to older Galaxy devices in 2024, the sign-in experience will be even more convenient than before.


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